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A shutdown plan for several small-town Iowa newspapers may not be the end of the story

Picture of a newspaper on a kitchen table.
Courtesy Jeannie Schrader
The Ida County Courier started in 1975 and merged with the Ida County Pioneer Record in 1995.

The future of more than 20 small-town newspapers and shopping guides is in the air as the publisher seeks new owners. Experts say the future of rural journalism likely depends on digital growth and new funding models, including nonprofit support.

Jeannie Schrader of Ida Grove felt devastated when she heard the news that her local newspaper might shut down.

“We look forward to reading it to know what is going on,” Schrader said. “My mom’s heart is crushed to know there will be no more papers.”

A photo of an older mother and daughter at a convience store.
Jeannie Schrader
Jeannie Schrader and her mother, Phyllis Schrader of Ida Grove, receive their local paper in the mail once a week.

Schrader said the Ida County Courier helps connect her community of about 2,000 people and keeps residents informed about local events and sports.

“Many older people do not have smartphones — they are going to be totally lost,” she said.

Ida Grove isn’t the only community that could lose a newspaper. Across Iowa, more than 20 small-town publications could cease operations under a plan recently announced by Mid-America Publishing in Hampton. The company said it will stop printing on April 1. Some of the affected newspapers include the Clear Lake Mirror-Reporter, Grundy Register, and Postville Herald.

“We believe in newspapers and community journalism, and we think it's important. But right now, we are going a different direction,” said Mid-America Publishing President Matt Grohe.

Grohe said rising costs and declining readership since the COVID-19 pandemic led to the decision to shift focus to the company’s commercial printing business.

“If you look at printing, there’s a lot involved. It’s cost-intensive, and all of the costs have risen,” Grohe said. “People are getting away from physical media — you can see this happening across Iowa and the country.”

Potential future for affected papers

Grohe said the company is in talks with several potential buyers who are considering taking over some of the newspapers, though he acknowledged not all may survive.

“It’s a fluid situation,” Grohe said. “They’ve been given reports and information, and they’re doing due diligence.”

For now, Mid-America Publishing has agreed to continue printing six publications through next week in hopes a sale can be finalized. Those include the Wright County Monitor, Eagle Grove Eagle, Ida County Courier, and Holstein Advance.

“Journalism, to me, is so important, and I think it is to a lot of people in these communities,” Grohe said. “But at some point, if you have 300 subscribers, there’s just no way to run it profitably. It would have to be some type of nonprofit.”

Headshot of a pretty blonde woman. She is wearing a black and white thinly striped shirt and a black blazer.
Becky Vonnahme is the executive director of the Western Iowa Journalism Foundation.

That’s where the Western Iowa Journalism Foundation could play a role.

Executive Director Becky Vonnahme said the organization has provided more than $1 million to 11 newsrooms since 2020 to help them modernize. She said some of the impacted newspapers with Mid-America Publishing have already reached out for help.

“We know it’s a difficult situation right now with these closures and the impact they will have on communities,” Vonnahme said. “And we know that once local news disappears, it is incredibly hard to rebuild.”

Importance of local journalism

Vonnahme said Mid-America’s decision reflects broader pressures facing rural journalism, where many outlets have already consolidated, downsized, or reduced their print footprints to stay afloat.

“It’s not just one company that’s struggling,” she said. “It’s indicative of a shift across the country, especially for rural newsrooms. Advertising revenue just is not there anymore.”

To stay solvent, Vonnahme said newsrooms must rethink their business models and build stronger digital presence to replace the high cost of printing and mailing.

“They’re going to need to look at overall business efficiencies and find ways to strengthen their digital infrastructure,” she said.

According to Vonnahme, communities that lose their local newspapers often miss out on more than just the local headlines.

“They lose civic engagement and a watchdog over local government,” she said. “It’s also the identity and cohesion of the community. All of that is at risk when you no longer have a trusted news source.”

Sheila Brummer is IPR's Western Iowa Reporter, with expertise in reporting on immigrant and indigenous communities, agriculture, the environment and weather in order to help Iowans better understand their communities and the state. She's covered flooding in western Iowa, immigrants and refugees settling in Iowa, and scientific partnerships monitoring wildlife populations, among many more stories, for IPR, NPR and other media organizations. Brummer is a graduate of Buena Vista University.