Bug Soother Goes Global
Freda Sojka, CEO of Soothing Solutions, created Bug Soother in the wake of the 2008 floods, when gnats were bothering her five-month-old grandson. She had no idea that less than a decade later it'd be distributed throughout the world.
"If I'd known all that at the beginning, I might have named it differently. We're pretty stuck with the name now," she said with a laugh.
This Spring, Bug Soother launched in the UK. And Sojka is looking at other countries to introduce Bug Soother to; Panama is next on the list.
"I can't think of hardly a country somebody hasn't told us they took it to."
On this News Buzz edition of River to River, host Ben Kieffer talks with Sojka about the product and its Iowa roots.