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Political Ads

Guests: Martin Hamburger Democratic Media Consultant, Laganz, Hamburger & Stone (political consulting firm) Darrell West Director of the Taubman Center for Public Policy at Brown University Author, Air Wars:Television Advertising in Election Campaigns (Congressional Quarterly Press l997) Political ads are an essential tool in any campaign and big business, full of high-priced consultants who create very artful and sophisticated spots for television. In a recent Bush commercial, the word "rats" flashed across the screen igniting a controversy about how these ads are created. Join Juan Williams and guests for an insider's look at political commercials.

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