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Rhaina Cohen

Rhaina Cohen is a producer and editor for NPR's Enterprise Storytelling unit, working across Embedded, Invisibilia, and Rough Translation.

Previously, she was a producer for Hidden Brain, where she brought together narrative journalism and social science research. Some of the most rewarding stories she worked on include those about why the #MeToo movement took off when it did, how American masculinity makes it harder for men to build close friendships and why we sometimes make decisions that baffle us. Cohen joined NPR as an intern for Planet Money.

She periodically writes for outlets such as The Atlantic, The Washington Post, and The New Republic. Her article about people who make a friend their life partner was selected by Longreads as one of the best articles of 2020. She received some of her earliest journalism training as a research assistant for authors. She worked on the New York Times bestselling book All The Single Ladies: Unmarried Women and the Rise of an Independent Nation and the biography Michelle Obama: A Life.

Cohen was a Marshall Scholar at Oxford, where she earned a master's in comparative social policy (and while there, competed in a dance style that hasn't yet taken off in the United States: acrobatic rock 'n' roll). She holds a bachelor's degree in American Studies from Northwestern University. As a 2018 FASPE fellow, she studied journalism ethics in Germany and Poland.

  • All of us are surrounded by brands. Designer brands. Bargain-shopper brands. Brands for seemingly every demographic slice among us. But have you ever stopped to ask yourself how brands influence you? This week, we look at how companies create a worldview around the products they sell, and then get us to make those products a part of who we are.
  • Does living with animals really make us healthier? Why do we eat some animals and keep others as pets? This week on Hidden Brain, we talk with psychology professor Hal Herzog about the contradictions embedded in our relationships with animals.
  • Generations of Americans have struggled against segregation. Most of us believe in the ideal of a colorblind society. But what happens when that ideal come up against research that finds colorblindness sometimes leads to worse outcomes?
  • If you've taken part in a religious service, have you ever stopped to think about how it all came to be? How did people become believers? Where did the rituals come from? And what purpose does it all serve? This week, we bring you a July 2018 episode with social psychologist Azim Shariff. He argues that we should consider religion from a Darwinian perspective, as an innovation that helped human societies to thrive and flourish.
  • Placebos belong in clinical trials, not in the doctor's office. At least, that's been the conventional wisdom for decades. This week, we ask whether placebos have more to offer than we've realized, and what they might teach us about healing. For research related to this episode, please visit: https://n.pr/2B9v2B0
  • This week, we search for the answer to a deceptively simple question: why is the brain divided? Psychiatrist Iain McGilchrist explains why popular distinctions between the "left brain" and "right brain" aren't supported by research. He argues that one hemisphere has come to shape Western society — to our detriment. For more information about this episode, please visit https://n.pr/2SxITco
  • All of us are time travelers. We go back in history to turning points in our lives, and imagine how things could have turned out differently. Psychologists refer to this as "counterfactual thinking." This week on Hidden Brain, we look at why some events prompt these "What if?" questions, while others do not. This episode originally aired in May 2018.
  • When a newspaper shuts down, there are obvious costs to the community it serves: job losses, fewer local stories. But new research suggests there's another consequence that's harder to spot—one that comes with a hefty price tag for residents. This week on Hidden Brain we ask, who bears the cost when nobody wants to pay? For more information about the research in this episode, visit https://n.pr/2zSPraS.
  • There's a core belief embedded in the story of the United States: the American Dream. The possibility of climbing the economic ladder is central to that dream. This week we speak with Raj Chetty, one of the most influential economists alive today, about the state of economic mobility in the U.S. and whether the notion of the American Dream is still useful. For more information about the research in this episode, visit https://n.pr/2z8cvSs.
  • We're used to the idea that rhetoric sways voters. But what about another element of language: a candidate's voice? This week on Hidden Brain, what happens when our political system and ancient biological rules meet. For more information about the research in this episode, visit https://n.pr/2Pe1Fog.