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Incentive Program Stretches SNAP Dollars at Farmers Markets

Amy Mayer/IPR file photo
Produce is for sale at the LSI Global Greens Farmers Market in Des Moines in this 2014 file photo. Global Greens is participating in the Double Up Food Bucks incentive program.

A successful program in Michigan that helps hungry families buy more healthy food is expanding across the country.

This month, Iowa joins more than a dozen other states in offering Double Up Food Bucks. Although the programs vary a bit from state to state, the basic idea is the same: SNAP (Supplemental Nutrition Assistance Program) dollars are matched (usually up to a certain cap), giving the shopper more money to spend at farmers markets or other places where local fruits and vegetables are available.

Aryn McLaren, director of programs at Iowa's Healthiest State Initiative, which is bringing the program to the Hawkeye State, says when low-income families don't have enough food, they often don't eat healthy.

"They may be food insecure but then also when they do have access to food it's not always fresh fruit and vegetables, dairy, things that have nutritional value," McLaren says.

But she says research in Michigan shows Double Up Food Bucks, which began in 2009, is helping increase fruit and vegetable consumption among SNAP users who shop at farmers markets. It also brings more customers to local farmers and keeps more dollars in the community.

"It really is a three-fold win for the areas that have this program," she says. In rural communities where grocery stores number ever fewer, and in other food deserts, she says the additional access to fresh produce can be especially valuable.

Double Up Food Bucks provides a toolkit with marketing materials and other information and McLaren says Fair Food Network, the parent organization of Double Up, has been helpful as Iowa has launched its pilot version of the program.

"Iowa ranks 50th in fruit and vegetable consumption in the nation," McLaren says. "So we are dead last."

That fact helped motivate the Healthiest State Initiative, which secured funding from the World Food Prize to bring the incentive program to six communities. At farmers markets in those communities, SNAP users can receive $20 in farmers market tokens when they cash in $10 of their benefits.

The six Iowa sites this year are:

  • Dubuque Farmers Market
  • Iowa City Farmers Markets
  • Lutheran Services in Iowa Global Greens Farmers Market (Des Moines)
  • Winneshiek Farmers Market (Decorah)
  • Perry Farmers Market
  • Spencer Riverfront Farmers Market

Other Midwestern states that are participating include Illinois, Kansas, Missouri, Ohio and Oklahoma. Colorado has more than 30 locations participating in Double Up Food Bucks, including farmers markets, small shops and food box sites.