Google and The Associated Press have agreed on a new licensing deal, both companies announced today, ensuring the Google News service will continue to use AP content.
"We've extended our existing licensing agreement with the Associated Press that permits us to host its content on Google properties such as Google News," Google's Josh Cohen writes.
In 2007, Google decided to host content from the Associated Press, Agence France-Presse, the UK Press Association and the Canadian Press on Google News, because none of those news services had "a consumer website where they publish their content."
But, as CNET's Greg Sandoval reminds us, "Google and the AP have sparred over the future of news distribution on the Internet, with the AP accusing Google several times of ripping off its content."
Still, they both need each other: the AP needs to be read, and Google needs to give people content to read. No details regarding the length of the new deal were provided.
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