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'The Search' by John Battelle

"It probably hasn't been more than 24 hours since you last heard a reference to Google or "Googled" something. [The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture] is a fascinating and slightly scary look at what's behind the friendly Google interface."

-- From Cory, who listens to member station WUWM in southeastern Wisconsin.

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