© 2023 Iowa Public Radio
Play Live Radio
Next Up:
Available On Air Stations

Slate's Ad Report Card: Wake Up with the King

Slate contributor Seth Stevenson rates Burger King's newest ad campaign, "Wake up with the King." The commercial's resurrection of a Burger King ad icon from the late 1970s is targeting cynical men of the 18-to-35 crowd.

Copyright 2004 NPR