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Reddy Squirrel Pushing Out Smokey the Bear

Smokey Bear has a new rival. An environmental group has created Reddy Squirrel, who says, " Fires are a natural part of our environment: get used to them." Jeff Brady of Oregon Public Broadcasting reports.

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Jeff Brady is a National Desk Correspondent based in Philadelphia, where he covers energy issues and climate change. Brady helped establish NPR's environment and energy collaborative which brings together NPR and Member station reporters from across the country to cover the big stories involving the natural world.