Guests: Marilyn Halter
Professor, American Studies, Boston University (MA)
Author,
Shopping For Identity: The Marketing of Ethnicity (Schoken Books, Sept 2000)
Tamar Jacoby
Senior Fellow, Manhattan Institute, New York
Author,
Someone else's House: America's Unfinished Struggle for Integration
Marketers never squander an opportunity and America's growing ethnic diversity is giving them a big one. As immigrant groups gain more and more economic power, advertisers have started targeting them with increasingly sophisticated ads. Selling everything from vacation itineraries, to Ricky Martin, from salsa to sushi -- this growing trend mixes business with ethnicity. Join Juan Williams and guests for a look at why this 2 billion dollar industry could grow into one of the hottest consumer developments of the decade. That's the next Talk of the Nation from NPR news.
Copyright 2000 NPR
