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TV Coverage of the Olympics

GUESTS: TOM GOLDMAN *NPR Sports Reporter covering the Olympics in Sydney CHRIS SCHENKEL *Former, Sportscaster with ABC & CBS Sports *Awarded, "Lifetime Achievement" Emmy in l992 *Covered the first televised Olympics in l960 DAVID BIANCULLI *TV Critic, New York Daily News NBC is broadcasting hundreds of hours of the Olympics over the next twoweeks and has spread its coverage out over its two cable channels, MSNBC andCNBC. Due to the 15 hours time difference, all of the coverage istape-delayed and shown in prime time to boost ratings. But so far, ratingsare disappointing.

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