© 2024 Iowa Public Radio
Play Live Radio
Next Up:
0:00 0:00
Available On Air Stations

Olympic Anti-tobacco Ads

NPR's Debbie Elliot reports that the national anti-smoking initiative that was created by the tobacco industry's settlement with states is running ads during the Olympics. The controversial ads, spoofs of industry ads, feature body bags to portray tobacco's death toll. The industry says it is being vilified in violation of the agreement. Ad analysts say the ads are effective and reach an unprecedented audience for a public health message.

Copyright 2000 NPR